Evaluation Question 4

Evaluation Question 3

Evaluation Question 2

In the creation of this evaluation post I was originally making a powerpoint, however it had to be paid for to access it so I decided to put the slides onto Adobe Premiere Pro and make a video of it instead- this meant that I could no longer click on the video links I inserted into the powerpoint. To ensure the viewer of the video had the choice whether to watch the example clips or not I added the full video into my own.

The "3 minutes" short film begins at: 0:20 and ends at 6:17 so it is down to the viewer if they choose to watch this or skip over it to continue the evaluation.

I would also recommend pausing the video to ensure you have time to read through all of the information coming up on the screen.

Evaluation Question 1

Evaluation Ideas

As I am going to be creating an evaluation for the work I have produced, it is important to go through the previous responses to these questions and analyse how other people have approached answering them. Here are some of the methods that I saw people using.

• Vlogging the response
• Using a two-camera set-up in the filming of the response
• Adding in examples of where conventions have been conformed or subverted to from the final product of the short film
• Use examples from real media products in contrast to how you have used the same techniques
• Podcast- question and answer from social media
• Google slides presentation
• Short film plot- example Sam Lapham’s kidnap situation for the evaluation response
• Voice over of clips and images from the short film and ancillary tasks

Here are some of the ideas that I came up with in a group of people to begin answering the questions:

Question 1

• Vlog- video response
• Two camera set-up
• Take breaks between filming- edit with transitions
• Add background music
• Act confident in front of the camera
• Answer the question directly

Question 2

• Add in clips and images to the video to compare them
• Visual illustrations and a voice over- showing examples
• Show continuation and consistency
• Visual bibliography

Question 3

• Radio show
• Focus group
• Q + A
• Script it

Question 4

• Vlogs with various transitions
• Pictures of the different forms of media technologies used
• Show progression

Magazine Review Page Final Product

This is the finished product of my second ancillary task and I would say that I am happy with how it looks because it conforms to the codes and conventions I wanted to use. I think it will be effective in engaging the target audience and encouraging them to watch my short film. I think that it looks professional and well thought out in terms of editing and the chosen colour scheme. The use of red, yellow and black is effective because it creates a strong link to the first ancillary task as well as the thriller genre itself. This continuity is what I had initially wanted to create so I am glad that I could maintain this successfully. I like how the text is spaced apart because it means that the audience are not bored with too much to read and they are not bombarded with information, only important parts have been written down. The cast interview gives the readers a more entertaining article because it gives them an idea as to what the actors behind the characters are like. The use of the social media links is something else I am pleased with because I think that online following is essential in today's society where I believe more people have social media accounts than those who buy magazines. I am pleased with the photos I shot and chose to include on this review as I think they have character and effectively engage the target audience with the direct gazes the actors have with the camera. Overall I think that this magazine review page would be successful in advertising my film to the target audience on a large scale.

Magazine Review Page Editing Process

I began on Photoshop with a double page spread sized page as I had seen that many successful magazine review pages had taken up two pages in total so I decided to conform to this convention.

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Above is the first screenshot from my short film that I added in to Photoshop but after seeing how it looked on the page I decided that I didn't like it and that the colours in the image did not give me a lot to work with so I disregarded this idea.

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Then I decided that the base colour of my backdrop would be black as this has dark connotations linking to my thriller genre. I made the space for the image much larger than for the text because, I discovered in my research and planning stages that my target audience found it much more engaging to have more pictures than text. This gave me a lot of room to work with.

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I wanted to look through the pictures of the actors and find the most effective individual ones so that I could put them under their own spotlights, as opposed to one spotlight for all of them. This was the first photograph I chose so I put him into the first quarter of the space and edited the lighting around him to look like a spotlight from above. I liked the idea of having a spotlight because it has different connotations. One interpretation would be that they are celebrities under the shining spotlight however they could also be criminals under an interrogation light.

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The next step was to add the next actor in, next to the first one. I planned to line them all up next to one another as if they are all in one photograph together, putting the text below them.

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This shows how it looked once I had added the third actor in place next to the others.

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This is the final shot of the four actors being added in to Photoshop next to each other. I had to ensure that all of the photos were cropped correctly so that they aligned well. I was happy with how this looked and thought the spotlights were effective as they created a darker background, also leaving me space to add in writing below them or over the darker sections.

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As the colour scheme was dark so far I also decided that I wanted to use yellow and red for the writing as this is very fitting for the thriller genre itself. I wanted to add a review from another source I put this over the photo of the actors as it is clear it is about them. In the review I wanted to hint what the film represented without giving away any obvious details. I think this quote works because the "great representation of today's youth" indicates how typical youth behaviour is demonstrated in the film. The "what an ending" part reveals that the ending is a surprise to the audience and that the twist works well, automatically encouraging people to watch and see what happens at the end.

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I thought that the review looked a little plain on it's own so I decided to add in a star rating. This is a common convention of magazine review pages and I feel that it worked well on my own so this was something I conformed to. I think it looks good especially where it is in the same font as the review. Having a high star rating is effective because people often go to watch films based upon reviews, so the more stars a film has the higher the uptake on viewing it.

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I had to edit all of the text in at once as this was written up on Lightroom. The reason for this being I wanted to have a dropped caps at the beginning of my text and this cannot be done on Photoshop. I like the effect that the dropped caps gives the text because it tells people where to start reading and having such a bold letter is eye-catching. I also separated the text into equal columns as this was much more aesthetically pleasing and looked more professional than uneven chunks of writing. I think it looks better in red than it does in black because this was another opportunity to link to the genre of the film. It also brightened up the page as I think it would have looked far too dull in black writing.

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With the space I had left I was thinking about how else to engage my target audience. I then thought about today's society and how it is overrun by social media and technology. This lead me to the idea of the social media links on the page as this gets large levels of following before film release. Fan groups are created online when films are successful in engaging the target audience. Looking back at older example of magazine review pages there is no evidence of these links, however social media was either non-existent or unpopular whereas now there are not many people who do not use it/ have an account on some form of it.

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Having more than one form of social media available to keep up with automatically appeals to a wider audience as not everyone enjoys using the same platforms of social media. Using multiple formats means there are various ways to access information and post about the film.

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When adding each of these images I wanted to make sure these were aligned correctly just as the text had been, so that it would look aesthetically pleasing and so that it did not looked overcrowded if they were spaced apart with the right distance. 

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Looking at the space I had I decided to go with four forms of social media. To decide upon which platforms I would use out of the many choices, I looked online to find the most used applications among my target audience and these were the results.

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I still had space above the images of the social media applications so I wanted to add in some text above which told the audience what the social media links were for.

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Once the final text had been added in I wanted to add in the name of the magazine link next to each of its accounts across social media platforms. This way, readers did not have to go onto each app and search for the magazine guessing its username. This gave them a direct name to follow. 

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This was the same for all four of the social media applications. As I was adding in the usernames I had to make sure each text box was aligned to the previous one and that altogether it aligned with the images. The text section had to have most effort with making it look aesthetically pleasing as this was typically the section people were less interested in. By making it look aesthetically pleasing I thought that this would make it more engaging for my target audience.

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This image shows the third name of the social media accounts being added on to the review page.

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This was the fourth account name being added. After this I had to make sure that all of the images and text aligned in a way that I was happy with so I sat and altered each section until it looked like this. I was happy with how it looked but after analysing the page I decided I needed something in the top left corner of the page as it looked a little bare.

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Finally I made the decision to add in the name of the magazine in red. This made it clear to see over the dark background and it linked to the thriller genre. Had I have made a front cover for this magazine, this would have been the font for the main title. Therefore this would be fitting for the house style and created continuity for the readers. Continuity is effective for a target audience and regular readers of a magazine because it creates familiarity and they know what to expect in each issue.

Magazine Review Page Draft Ideas

 This is my first draft idea of the magazine review page. Looking back on it I think that it is way too cluttered with information and photographs. I think the magazine review page needs to be slightly more simplistic and clear for the readers. The reason for the images going diagonally across the page was originally my idea to break up the text so it wasn't too boring to sit and read. The images were going to be a mix of photos from the photoshoot and screenshots from the film. I think that the content was going to be useful and conform to the typical codes and conventions of a magazine review page however, I do not believe this was going to be the most effective way of displaying this.

This is the next attempt I had of drawing up a draft magazine review page. I much prefer the layout of this one as it is clear and not overflowing with information. It has potential to be very effective in engaging my target audience because of the use of its codes and conventions. I think that the screenshot I had in mind for this particular draft is very dramatic and reveals a spoiler from the film which is crucial to the action. I think by using this it will make the target audience wonder how the plot reached that point and what happens after that, thus encouraging them to watch the film.

This is my final draft idea of a magazine review page and it is potentially my favourite of the three. The text and the images are completely separated making it clear to the readers where to start and finish reading. It has informative information featuring on there which will engage the target audience. I think that the deadpan facial expressions in the pictures will be effective as this fits the thriller genre whilst still maintaining direct gaze and welcoming the readers. I think that this is likely to link well to my previous ancillary task and create continuity among them. The colour scheme will also look effective throughout the review and keep it interesting and engaging to read. The photo:text ratio is based upon the target audience research and how my audience would much prefer to look at images advertising a film than text about it. This is also why I plan to include a cast interview as this is what my target audience found particularly engaging in a magazine review page.

Magazine Review Page Deconstructions

When planning to create a magazine review page, it is essential to look at example and deconstruct what they have done in order to discover what it takes to create a successful product. Here are some examples of reviews that I have deconstructed.

This magazine review page is in the format of a double page spread which is a common convention and it has a combination of images and text. The images and text are spread equally, each taking up an A4 page. A few smaller images have been used down the side bar of the review page. The colour scheme that has been used is black, red and yellow. This does not have any relevance to the genre of the film, however it is the house style of the magazine. The main header on this page is "Screen" which is in the top left of the review. This allows people to flick through the magazine quickly and be able to see what the page is about just by reading the clear header. The font is large and bolds it is immediately eye-catching to readers. The header relates to the section of the magazine which is about new and upcoming films, thus this could be a new selling point if the review is done correctly. The most important header is the one featuring the name of the film as it is informing the readers what they are about to be looking at. The header has it's own kicker but it is thinner and in a smaller font as it is considered less important. The body of text is written in three main columns that contain a mix of bold and normal text to highlight which parts are more significant. The main image on this magazine review page is a screenshot from the film. It does not appear to have any effects or filters added onto it. I think this screenshot was chosen in particular because it shows some of the main actor featuring in the film. Using the main actors is useful because it immediately gains a following for the film if the actors are well known or popular among particular crowds. The size of the image has a huge impact on the review and I think it takes up such a large amount of room to emphasise how important the scene is to the film. The logo of the magazine does not feature on this review page but there is an information bar across the top of the double page. The review focuses on a combination of aspects on the film which automatically appeals to a wider audience as there is more likely to be something for everyone.

This double page spread has used one picture for the entire backdrop. The colour scheme of the background is dark which allows the white writing to stand out and contrast in colour, particularly the title. I would like my colour scheme to make the writing stand out effectively as I think this works well with this example and engages the target audience. I like the way that the use of images is kept fairly minimal. The main image is what I am immediately drawn to but the smaller images are also effective as they have snapshots of what happens in the film, alongside being in a white film strip. The filmstrip stands out because it is on a dark background so the colours contrast nicely and the filmstrip has connotations of movies so this automatically tells the reader what the article about. I like the idea of using a mixture of images but I need to evaluate if my images can link to the same theme and genre effectively. Another idea I like from this double page spread is the darker colour scheme. I plan to use colours that connote the thriller genre like black, red and yellow as this will also link to my first ancillary task. The problem of this being that all my photos were taken in good lighting, but I can solve this through postproduction work and darkening the images. Linking to this I could put my actors under a spotlight thus the lighter image works surrounded by a darker outline. I think I will be separating the images from the text so the writing will not be in white as that will not be seen however, black or red would work effectively to connote the correct genre. This article in particular is talking about the inspiration behind the film and how the storyline was developed, which gives the audience a good starting point and summary. In my own article I plan to write about the basic overview of the plot so that my target audience have an idea about what is going on but not reveal too much information. I'd also like to have an interview in there with the cast members if I can fit that in with the space left.

This magazine review page features many common codes and conventions within it. For example there is a small paragraph between the two images which gives the reader an idea of what happens in the film without revealing too much information. There are many clues that connote the film is making a statement about female empowerment on this review page. The way that the main image is of a lead role (not common for a protagonist to be female- men are often considered 'heroes' in the film industry) holding multiple weapons. Guns and armour connote violence which implies that the film is going to be action-filled and containing danger. Women are stereotyped to be at home looking after their husbands and children so this photo of a woman holding a gun is a statement in itself. The use of a smaller image containing only women is another link to female power. The group of women all have weapons and look as though they are in a fighting stance- again not stereotypical of women. The smaller outfits including cropped tops would usually create provocative suggestions in aim to fit the male gaze, however here they look dominant and powerful. The year of which the film was released is a clear feature on the page. Usually a film magazine review page would have the title across the page in a large, bold font however this review subverts that convention. My favourite part about the text is that a dropped caps has been used as I feel that this is an effective technique to engage the target audience. I plan to use this in my magazine review page. I also think that the columns of text are very neat and aesthetically pleasing so this is another technique I'd like to use in my own review page.

Magazine Review Page Research and Planning

Magazine Review Page Questionnaire

         

1. Which of these magazine review pages do you think is most engaging?

- "Tyrannosaur”

- ”Avatar”

- “The Devil in Disguises”

2. Is it important for a film poster and film magazine review page to be consistent?

- Yes

- No

3. Which should take up more room on the page?

- Pictures

- Text

4. Are cast interviews engaging?

- Yes

- No

5. Should all of the cast be featured on this page?

- Yes

- No

I decided to opt for a questionnaire when it came to researching what my target audience wanted on my magazine review page as I found this to be a very useful method of research for my previous ancillary task. This was useful because I handed out this questionnaire to 20 people who fit into the category of my target audience and their input was useful upon the creation of my magazine review page. After gathering the questionnaires back in I looked at the results to determine what would feature in my magazines. The results were anonymous as I did not want to sway towards a more masculine/feminine design.

Question 1 results:

• "Tyrannosaur"- 3 votes
• "Avatar"- 11 votes
• "The Devil in Disguises"- 6 votes

Question 2 results:

• Yes- 16 votes
• No- 4 votes

Question 3 results:

• Pictures- 12 votes
• Text- 8 votes

Question 4 results:

• Yes- 14 votes 
• No- 6 votes

Question 5 results:

• Yes- 18 votes
• No- 2 votes 

Using this information it was clear that there was a majority vote each time so I decided that I would incorporate these ideas into the production of this ancillary task. It is important to use this research carefully because it is an accurate reflection of what my target audience want to see in a magazine review page. Not using these results would mean I was not listening to my target audience and I would likely create something that was not effective in engaging the audience.

Magazine Review Page Codes and Conventions

Before creating a magazine review page it is important to look at the codes and conventions that they typically feature so that I know exactly what it is I should be including. It is essential to research this to find out what sort of things my target audience will be expecting to see in the production of my magazine review page. After carrying out this research it will be my job to decide whether I want to conform or subvert to these stereotypes.

This is what I discovered after looking online:

• Main image- typically this is a large photo that takes up around half the page. The aim is to give an understanding on the genre of the film through the use of the photograph.
• Small facts- age rating, release date, directors, actors and running time. This doe not feature in all magazine review pages but the facts used are typically shot and do not take up a lot of room on the page.
• Plot Overview- this is usually at the beginning of the review to provide an introduction to the readers for them to decide on their opinions on the film.
• Quotes- these tend to be from other sources so that readers of the magazine have an idea as to what other people think about the film too.
• Star rating- these are often featured on the page as a guideline for the readers as to whether they should watch it or not.
• Name of magazine- this is generally on the page to be consistent with the front over of the magazine. It ensures that the readers remember the name of the magazine and creating a larger, regular audience by featuring the name on every page.
• Text- this is where the details of the review lie on the page. Each magazine varies in how much text they use on the page.
• Double page spread- this is a common occurrence for magazine reviews as they are more memorable and it fits all of the information in better, rather than cutting it down.
• Social media links- this is to help the film gain a larger following through the use of the ever growing world of social media. It can get the film trending and shown to a much larger audience.
• Colour- generally have a colour scheme linking to the genre of the film or to create consistency within the magazine.

Film Poster Final Product

This is the final product of my thriller film poster. I am pleased with the way it came out because I think it cleverly disguises what the film is about without giving away any vital parts of the plot. The colours yellow and red stand out particularly well on the black and white background. I used these colours because red connotes danger and blood whilst yellow is a colour of caution. Throughout my research I discovered that my target audience found a film poster most effective when it is simplistic as it means that the page is not too busy and they are only supplied with clues to the action. The fact that one of the main actors has been made completely red rather than leaving the original colours in the picture, would imply that this character is particularly significant and something with dangerous connotations could happen to him. The inspiration for these colours began in my target audience research as when asked in a questionnaire, my target audience responded how they found bright colours most eye-catching and memorable. One of the examples of thriller film posters I used was 'Pulp Fiction' which is iconic for having red and yellow on the poster as colours that stand out. The grip of the steering wheel connotes control which is ironic because the short film leads to the teenagers becoming 'out of control'. The tag line of 'Do you have an alibi?' is a simple phrase yet it has various implications to the plot of the short film. The term 'alibi' is most commonly linked to crime and the police and such jargon would indicate that the action of the short film involves a crime taking place in which alibis must be provided in order to prove they are not to blame. From such a short tagline, many different interpretations can be made that undoubtedly leave the audience intrigued and likely wanting to watch the short film. Overall, I think that this film poster has a professional touch and I am happy with how it looks as I believe it is effective in advertising my short film.

Film Poster Editing Process

After looking through the photoshoot I did for my ancillary tasks and the ideas I had drawn up for my film poster drafts, I decided that this was going to be my main image for my first ancillary task. This is the image I began with in the creation of my film poster. One of the first ideas I had was to colour the actor in red because this would make him stand out as the main focus of the poster and the colour red is significant to this genre, connoting danger, blood and violence. I looked up what programme was best for altering colours in photographs and found myself on Adobe Lightroom. 

Having a play around with the settings and functions on the programme I soon discovered how to discolour different parts of the photograph and recolour it the colour you wanted. The first step was making the entire image black and white as this took all of the colour out of the main photograph. I wanted the rest of the image to be black and white so that there were no distractions from the main focus of the poster which was going to be in colour. Bit by bit I coloured each part of the character with the colour red zooming in to make sure I reached every detail. This process left me with a black and white background with the focus of the poster as the red coloured actor. I then saved this image and transferred it over to Adobe Photoshop which I am already familiar with from my other media coursework.

After this I decided that the space in front of the steering wheel would be the ideal place for the title and the slogan for the film poster. Despite red being an effective colour for part of the film poster, I decided this would be too overpowering if this was the colour of the writing too. I decided to use a different colour for all of the writing on the poster. This would ensure there was consistency in the production of the film poster as having too many colours would be a distraction and make the poster less effective. The new colour I chose to add was yellow as this is still fitting with my short film genre and it was popular in my target audience research tasks. 

This was what my film poster looked like after I added the title:

I wanted this to take up a large proportion of the poster so that it was one of the more memorable elements for the target audience. As it is in a bright colour and takes up a lot of poster space I thought that this looked effective. I chose this particular font because it looks similar to how spray paint does when it comes out of a can. This links to the deviant youth stereotype of performing antisocial behaviour such as spray painting (vandalism) or in this short film's case- drinking alcohol. I liked the way it looked in yellow because it has connotations of danger or warnings and it is effective in catching the audience's eye. 

Below the title I decided to add in a slogan for the film:

To decide upon the slogan I thought about how long I wanted it to be and what it should reveal to the target audience. I wanted it to be short so it fit nicely below the title and by having a rhetorical question it would leave the audience wondering what the answer should be. By asking "Do you have an alibi?" it is suggesting that you should have an alibi. Alibis are associated with crimes and the police. I think this hints enough to the audience that this short film links to crime and potential police involvement but it also does not reveal too much, leaving the audience curious and ready to watch the film. I used the same colour and font as the title so that there was continuity on the poster. I made sure that this writing was aligned in a straight line below the slightly askew title. Next I decided to add the names of the cast as this creates an immediate following for the film if the names are well known.

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I stayed with the same font and colour as I liked the effect this had on the film poster. I liked that all of their names could fit along the top of the poster and still fit inside the car; this gave a more inclusive feel. The last thing that I thought my poster needed was credits and there was space at the bottom of the poster for this.

I thought this worked well as they made the film poster look more professional and they were not distracting from the main focus of the image as a whole. Some film posters have more details but I wanted to go for something more simple as I thought this was more effective, particularly for this genre. I experimented with the use of more photographs of film footage down the sides but this looked too cluttered and the film poster already had enough going on. I am happy with this as my finished product because it is memorable and clearly linked to the thriller genre through its style and use of colour. Through verbal feedback from my target audience I was told that it was effective and engaging so I did not need to make any alterations.

Ancillary Tasks Photoshoot Part 3

This shot shows the actress squinting to see something which immediately deducts from the real focus of the shot. However some people would say that this image was still useful because it would lead the audience to be intrigued as to what she was looking at. I disregarded this shot because I wasn't convinced that it would look effective in the production of my ancillary tasks.

In this shot the actress' eyes are much wider than in the previous shot. This is effective because in the thriller genre, characters are typically on edge and more alert because of the action taking place. I prefer the darker colours of the bricks in this backdrop as opposed to the orange ones in previous shots. These bricks are red and this has connotations of danger and violence. Despite this, I disregarded the shot because I wanted the actress to have direct eye contact with the camera to engage the audience.

I think this shot is good because there are lots of useful places to position edited pieces like text and/or other images. For instance, unlike the other shots, the trees at the top do not cover the entirety of the backdrop so a main header would fit well in-between them. The edges of the brick wall also have gaps where the actress is stood in the middle, leaving room for subheadings and images etc. This off guard shot has potential for further film advertisement, however for my main ancillary tasks I would like my actors to be looking directly at the camera as opposed to shots like this where she is looking down towards the ground. I disregarded this image.

I really liked the way that this photograph came out because I thought it looked professional. Despite the fact that the actress is not gazing directly at the camera I think it is an effective image because the subject focus is clear. I like the blur of the trees in the backdrop as it means they are not the main focus of the photograph but they add depth and texture to the image. The gaze into the distance portrays a sense of foreshadowing to the audience. Unfortunately I did not see how this photograph could work well with the thriller genre or codes and conventions therefore I did not use it for my ancillary tasks, however I do think it would be effective if my film was of another genre or had another message.

This shot is effective because there is a lot of emphasis on the fact that the actress is holding/hiding something in her pockets. I gave her a large prop to use to hold in her hand inside her pocket to imply that she could potentially be holding a weapon of some kind- to fit in with the thriller genre of the short film. The smile on her face is not the expression I was looking to use on my ancillary tasks so I disregarded this shot.

This side angle was to experiment with the body language being portrayed in each image. Having her turn her head from the other direction was effective as it created a more closed form of body language in order to fit with the genre as generally characters are more secretive in thrillers. The lighting on her face highlights the focus on the actor in the shot too. I like the backdrop of the bar she's sat in front of. Metal bars are often associated with prison cells which automatically implies there is trouble or danger to come. I disregarded this shot upon finding another, more effective image for my ancillary tasks.

This image is clever because of the way it has captured the actress as the central focus of the photograph but her focus is on something else. It is more effective in portraying a stereotype of the youth because she is glued to her phone which is common in this day and age. I disregarded this shot because, despite it being a good representation of youth, I did not think it was the most engaging shot for my target audience.

I like this shot because there is further use of the bars as the textural background which I believe to be fitting for this genre. It looks as though she is not looking directly into the camera but past it. This could be implying that she cannot see the camera or has chosen to ignore its presence. I think that the way one hand is obviously stuffed inside a pocket is effective because it is hinting towards her hiding something. I disregarded the shot because it looked as though she was smirking and this made it less effective for my particular target audience.

This shot is interesting because you can see the actress' reflection and it is the reflection that is looking directly into the lens of the camera. This look as though it is a two frame shot which I think is effective because of the thriller genre. Although the reflection is seen, it is not as clear as I had aimed to capture so I disregarded this shot. The reason behind this part of the shoot was to show two sides to the personality in one person.

This is similar to the previous shot but the thought process behind this shot was to edit the reflection so that it also had a direct gaze with the camera. As the shot cuts off some of each side of the picture, I did not think the edit would be as effective. For this reason I disregarded the photograph and decided to choose others for use in my ancillary tasks.

The idea behind this shot was to experiment with natural lighting and to emphasise the difference between a good and bad side within somebody. The way that the light shines down half of her face is effective as this is where it would be edited darker to show the significance to this genre. I didn't like how there was also shadow on the right hand side of the photograph as this deducted from the point of the shot itself. I disregarded this photograph.

This was another lighting experiment, similar to the shot above, however this time I wanted to capture a more off guard shot. This resulted in the shadow of the lighting moving and I did not like the effect this created so I also disregarded this shot.

These shots are fairly similar because of the location in which they have been shot. The main difference is that one has a direct gaze with the camera and the other one doesn't, automatically making one more engaging. I disregarded these shots because I didn't think the background enhanced the photos as well as the other backdrops, nor was it relevant to the short film. I like the angle from which the shots were taken as I think they frame the actress nicely and could be used for other advertising work for the short film.

This shot is effective because she is looking directly into the lens of the camera and maintaining a gaze with the audience. The expression on her face is serious so an audience would be unable to read how she is feeling, making it more intriguing as to what the film is about and further encouraging them to find out. I like the way that she is in focus but the background o the cars isn't; this means that all of the photo engagement is with the actress in the photo as opposed to anything else. This shot would be useful for a film poster however I have decided to use another actor to advertise my film poster as it is more fitting with the plot of my film.

I like this side profile shot of the actress because of the way she has been captured in the moment. Her facial expression looks as though she could be in deep thought or plotting something so this bodes well with the plot of my short film. The way she is sat with her legs crossed and fiddling with her scarf portrays a child-like quality and connotes some innocence in her character.For my ancillary tasks I decided I preferred the idea of the actors looking directly into the lens of the camera so I disregarded the shot, however I do like the outcome of this photograph.

I like the way that the actress is looking up towards the camera as this makes the target audience feel more empowered looking at the magazine. The direct gaze at the camera is effective because this creates an immediate connection with the audience. The black and white square she is sat on creates an interesting texture for the rest of the photograph, as opposed to being in front of something plain. Her mise en scene is typical of her character which effectively presents this generation to the target audience. I chose this shot to use for my second ancillary task as I thought it worked well with the ideas I had in mind for my design.